Joe Pulizzi | Epic Content Marketing on Video Marketing Madness
Today our special guest was Joe Pulizzi, author of "Epic Content Marketing". We talked about how to tell a different story, break through the clutter, and win more customers by marketing less. Beating the competition means telling better stories, delivering powerful information and rethinking marketing entirely. Video Marketing Madness with Ray the Video Guy and Steve Sleeper, Live Wednesdays at 2 pm eastern and archived for podcast at Blog Talk Radio and iTunes.